MKT 441 Week 5 Learning Team Marketing Strategies Proposal

Aug 13th, 2016
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MKT 441 Week 5 Learning Team Marketing Strategies Proposal Learning Team Marketing Strategies Proposal Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Resources: Kudler Fine Foods virtual organization, student website, University Library Write a 1,050- to 1,400-word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the student Web site to access additional company information on Kudler Fine Foods. Address the following in your proposal: • Analyze the market research data sets contained in the Kudler Fine Food’s Market Research Results located on the student website. • Convert the data sets into marketing information. • Identify any trends that exist in the data for the mos

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Kudler Fine FoodsTitle:Course Name:Topic Name:Instructor Name:Student Name:Date:Kudler Fine FoodsIntroductionIn the recent time most of the company use different variety of strategies to attract the consumerand thereby maintain their marketing position. In the global market most of the companies use aunify of promotional mix which can include sales promotions, public relations, internetmarketing, advertisements, and sales promotions. For deciding the perfect promotional strategy,the true medium should be chosen so that the target market can be making the best possible way(Lind Marchal Wathen, 2008). Kudler Fine Foods is a premiere gourmet grocery store forcustomer who are searching for the finest meats, cheese, bakery products, produce, and dairy, aswell imported and domestic wines. This company has very experienced significant growth andnow it currently focused on growing the services, get better the efficiency of its operations, andgrowing the customer purchase cycle (Lind Marchal Wathen, 2008). In the present day KudlerFine Foods carry on to grow and gain popularity. With their present growth, Kudler Fine Foodsis prepared to develop changes to amplify revenue and lower costs. This research paper willvalidate the importance of research to the marketing tactics and strategy of Kudler Fine Foods.Also this paper cover competitive analysis and intelligence and describe how it plays asignificant role in the growth of the marketing strategy and tactics.

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