Indicative Assessment Requirements for the Module;Students are expected to submit a new business pro

Aug 15th, 2016
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Indicative Assessment Requirements for the Module;Students are expected to submit a new business proposal for a product or service in Malaysia. Individual assessment contribution (an individual set of supporting documentation from each student equivalent to 6000 words absolute maximum); Assessment Weighting 100% Description of Assessment Requirements Executive Summary It should contain the overview of the proposal. (10 marks) ANALYSIS Business Description Should provide the background and history of the business. Also contain the goals as well as the product or services description being proposed. It also discuss the supplier information, agreements and ownership structure and legal considerations. (20 marks) PLANNING Vision, Mission and Objectives of the Organization Business Opportunities Should contain the potential customer, geographical area, business competitors. Marketing Strategy Should present the costing and pricing, sales projection, and marketing plan. (30 marks) IMPLEME

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Answer point one------------------------Executive Summary-------------------------------------The most important part of every sales proposal is the executive summarybut many peoplein sales get it completely wrong.Some sellers wrongly believe that the executive summary should summarize the contents ofthe proposal. As a result, they write the executive summary last, after all the information hasbeen gathered into the body of the proposal.That's really dumb, because an executive summary is not supposed to summarize theproposal; it's supposed to summarize the reasons why the customer should buy from you. Theexecutive summary should therefore focus on basic issues and bottom-line resultsand itshould be written first, in order to set the tone and direction of the body of the proposal.Here's how to structure it.Part 1: The Problem (or Need, or Goal)Demonstrate, in one or two sentences, your understanding of the customers businesssituation. The definition of the problem/need/goal should be more than a paraphrase of thecustomers original requirements. Instead, it should reflect the results of your research intothe customers situation and should show that you understand their business.Examples:You have identified a $5 million shortfall in revenue due to lost inventory.You are seeking to grow your consultancy by 50% a year for the next three years.Part 2: Expected OutcomeDescribe, again in one or two sentences, the potential posi

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