Assume you are the newly hired marketing manager of a company. As you spend time with other peer mar

Aug 17th, 2016
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Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

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Assume you are the newly hired marketing manager of a company. As you spend timewith other peer marketing managers, you realize that the company does not place anemphasis on planning within the marketing organization. Why is planning important inmarketing? What are the essential components of a marketing plan? How would youconvince your supervisor that the marketing department should produce formalmarketing plans?Planning is important in marketing because it helps account for unforeseen events andexpenses. It helps prepare for the future because one cannot predict it (Simple StrategicP

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