Review and Reflect Now that you’ve learned so many new things about marketing, this week’s discussio

Aug 17th, 2016
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Review and Reflect Now that you’ve learned so many new things about marketing, this week’s discussion is an opportunity to review and reflect on the concepts and lessons covered in the past eight weeks. What were the three most important things you learned? Which lesson was the most difficult to understand? Has your perception of marketing and its role changed since you have begun this course why or why not? Do you have any thoughts on how you might apply these lessons in the future? Thanks for being a great class!

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Answer------------------EXPLORE THE ARCHIVEHis saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in hisparents garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in1997, and by the time he died, in October 2011, had built it into the worlds most valuablecompany. Along the way he helped to transform seven industries: personal computing,animated movies, music, phones, tablet computing, retail stores, and digital publishing. Hethus belongs in the pantheon of Americas great innovators, along with Thomas Edison,Henry Ford, and Walt Disney. None of these men was a saint, but long after theirpersonalities are forgotten, history will remember how they applied imagination totechnology and business.The people who are crazy enough to think they can change the world are the ones who do.Apples Think Different commercial, 1997In the months since my biography of Jobs came out, countless commentators have tried todraw management lessons from it. Some of those readers have been insightful, but I thinkthat many of them (especially those with no experience in entrepreneurship) fixate too muchon the rough edges of his personality. The essence of Jobs, I think, is that his personality wasintegral to his way of doing business. He acted as if the normal rules didnt apply to him, andthe passion, intensity, and extreme emotionalism he brought to everyday life were things healso poured into the p

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