TASKS 1 SWOT Analysis Perform a SWOT analysis on Van Go Paints. (20 marks) 2 Revenue Model Describ

Aug 17th, 2016
Studypool Tutor
Price: $20 USD

Tutor description

TASKS 1 SWOT Analysis Perform a SWOT analysis on Van Go Paints. (20 marks) 2 Revenue Model Describe Van Go Paints’ revenue model. Make sure you clearly identify the business processes and transactions. (15 marks) 3 Suitability to E-Commerce Analyse the suitability of Van Go Paints’ products for E-Commerce (15 marks) 4 Web Usability a. Develop a new single-sentence headline for the entry page of Van Go Paints website. Your headline should target B2B customers and be developed from keyword research. Eg https://www.progressive.com (“Get insurance for anything you need”). TIP: Do keyword research to find high-demand keyword phrases using the Google Adword’s Keyword Planner tool. (5 marks) b. Identify one (1) high demand keyword or phrase that you used and describe one (1) main B2B-customer benefit from your headline. (5 marks) c. Describe the one (1) event or outcome that you want from your ideal B2B-customer when they visit the Van Go Paints website. (5 marks) 5 Advertising for the

Word Count: 3457
Showing Page: 1/15
Van Go SWOT analysis:Introduction: Van Go is a small company that has been manufacturingpaints and finishing products since 1982. The company has only ten staffbetween whom all the work is divided. It has come to the companysnotice that its competitors have been more innovative with their businesspractices and that has allowed them to do faster and better businesswhile being able to charge lower prices. In this regard Van Go is lookingforward to adopting ecommerce so that high efficiency and lower costscan be achieved. Van Go has been distributing its products throughout NZand primarily it sells to the wholesalers that buy its products in bulk.Several of its wholesale customers order regularly from the paint brandproviding for a steady source of revenue. These customers also pay for aprice that is ten percent above the manufacturing costs.Recently the brand also started selling its products to the Australianconsumers that include homeowners and the tradies. While thesecustomers place small orders they mainly consume highly expensiveproducts and pay around 30-40% above the manufacturing costs. Most ofthe Van Go products come in 5, 10and 50 litre tins. Recently, one of theVAN GO chemists also produced a powerful protection agent that is thriceas resistant as those available in the market. Moreover, the paintscompany has also been able to secure a sponsor in two of the importantupcoming events that are televised throughout NZ and Australia. Thebarriers t

Review from student

Studypool Student
" Solid work, thanks. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1824 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors