TASKS 1 SWOT Analysis Perform a SWOT analysis on Van Go Paints. (20 marks) 2 Revenue Model Describ

Aug 17th, 2016
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TASKS 1 SWOT Analysis Perform a SWOT analysis on Van Go Paints. (20 marks) 2 Revenue Model Describe Van Go Paints’ revenue model. Make sure you clearly identify the business processes and transactions. (15 marks) 3 Suitability to E-Commerce Analyse the suitability of Van Go Paints’ products for E-Commerce (15 marks) 4 Web Usability a. Develop a new single-sentence headline for the entry page of Van Go Paints website. Your headline should target B2B customers and be developed from keyword research. Eg https://www.progressive.com (“Get insurance for anything you need”). TIP: Do keyword research to find high-demand keyword phrases using the Google Adword’s Keyword Planner tool. (5 marks) b. Identify one (1) high demand keyword or phrase that you used and describe one (1) main B2B-customer benefit from your headline. (5 marks) c. Describe the one (1) event or outcome that you want from your ideal B2B-customer when they visit the Van Go Paints website. (5 marks) 5 Advertising for the

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Van Go SWOT analysis:Introduction: Van Go is a small company that has been manufacturingpaints and finishing products since 1982. The company has only ten staffbetween whom all the work is divided. It has come to the companysnotice that its competitors have been more innovative with their businesspractices and that has allowed them to do faster and better businesswhile being able to charge lower prices. In this regard Van Go is lookingforward to adopting ecommerce so that high efficiency and lower costscan be achieved. Van Go has been distributing its products throughout NZand primarily it sells to the wholesalers that buy its products in bulk.Several of its wholesale customers order regularly from the paint brandproviding for a steady source of revenue. These customers also pay for aprice that is ten percent above the manufacturing costs.Recently the brand also started selling its products to the Australianconsumers that include homeowners and the tradies. While thesecustomers place small orders they mainly consume highly expensiveproducts and pay around 30-40% above the manufacturing costs. Most ofthe Van Go products come in 5, 10and 50 litre tins. Recently, one of theVAN GO chemists also produced a powerful protection agent that is thriceas resistant as those available in the market. Moreover, the paintscompany has also been able to secure a sponsor in two of the importantupcoming events that are televised throughout NZ and Australia. Thebarriers t

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