Subway Restaurant

Aug 17th, 2016
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A1 Business and Technical College
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The Subway Restaurant Table of Contents 1.0 Introduction 2 2.0 Situation analysis 2 2.1 Economic analysis 2 2.2 Social analysis 3 2.3 Political analysis 3 2.4 Technical analysis 4 2.5 Competitive analysis 4 3.0 Integrated marketing communication 5 3.1 Visual consistency 5 3.2 Verbal consistency 6 3.3 Attitude consistency 6 4.0 Value propositions 7 4.1 Functional benefits 7 4.2 emotional benefits 7 4.3 Creative brief/ message strategy 7 5.0 Media strategy 8 5.1 Effective execution of the message strategy 9 6.0 Appropriate balance between creativity and delivering effective sales message 9 7.0 Conclusion 10 References 11

Word Count: 2847
Showing Page: 1/13
Running Head: SUBWAY RESTAURANTName:Course:Institution:1SUBWAY RESTAURANT2The Subway RestaurantTable of Contents1.0Introduction ..................................................................................................................... 32.0 Situation analysis ................................................................................................................. 32.1 Economic analysis ............................................................................................................ 32.2 Social analysis .................................................................................................................. 42.3 Political analysis ............................................................................................................... 42.4 Technical analysis ............................................................................................................ 52.5 Competitive analysis ........................................................................................................ 53.0 Integrated marketing communication .................................................................................. 63.1 Visual consistency ............................................................................................................ 63.2 Verbal consistency ........................................................................................................... 73.3 Attitude consistency ......

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