Digital Marketing

Aug 18th, 2016
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The compares the different marketing approaches that have been embraced by CocaCola Company and Amazon corporations.

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Running Head: Digital Marketing1Digital MarketingStudents NameUniversity AffiliationDigital marketing2Digital marketingThis paper focuses on disclosing the strategies that Coke and Amazon might or not embraced inthe move towards promoting the society. Relevant approaches and tactics are going to getdeveloped creating paramount role towards excellence.Coca-Cola (Coke)The Coke Company website is well developed and properly attracts the society tounderstand the wide range of products it offers. The site is well linked with social platforms;facebook, twitter and YouTube. These social media platforms influence customers to visualizeand understand how the various products can be consumed (Wind, & Rangaswamy, 2015). Atthe same time, the recognition of famous persons in the community stimulates the customers ingetting to follow them hence consuming the organizations products. It creates a sense of socialresponsibility and caring to the community.AmazonThe Amazon website is mainly focused in business perspective with less or no influencegeared towards social media perspective. In the first place, the site is never linked to any socialmedia network that can

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