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The final component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy. PART 1: General Research 1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. You should use the text for basic definitions. The majority of research for this section of the assignment must come from ARTICLES located in the library’s full-text databases.

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MKT640-IP3NameClassDateProfessorAbstractThe Integrated marketing communications (IMC) is allows a comprehensive marketing plan that employees a mix of communication methods. The company uses more than one marketing tool so the company can spread its message to the most people in the target population. Virtual aid will employ a communication mix that involves advertising, sales promotions, direct marketing and public relations in order to achieve the goals of the organization. Integrated Marketing Communications (IMC) Integrated marketing communications (IMC) is an approach used to ensure the marketing plan reaches all communication markets through a linked effort. In others words IMC Is used to make sure all forms of communications and messages are linked together. The elements of the communication mix that needs to be integrated include advertising, direct marketing, sales promotion, publicity/public relations and personal selling. Integrated marketing communications (IMC) approach is used to achieve the goals of the marketing plan while ensuring promotional methods are in unison. General Research In a new technological age where communication capabilities are readily available to a majority of the people on the globe it is essential that the business embrace more than one communication method in order to develop awareness about the new service or product. In the past a marketing plan might include advertisements in the pap

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