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Target Audience & Competition are the next components to be addressed in the process of developing a Marketing Strategy. To choose an appropriate target market, one must understand how consumers make purchase decisions. PART 1: General Research 1. Research and discuss Maslow’s theory of needs and how it is applied to marketing. Resources MUST include articles in the library’s full-text databases. 2. Define the stages of the consumer behavior model (or industrial model, if appropriate) and apply how the concepts affect the marketing effort. Research MUST include material from articles in the library’s full-text databases. PART 2: Application to Product/Service (NOTE: this section of the assignment will become part of your Final Strategic Marketing Plan)

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MKT640 IP2NameClassDateProfessorMKT640 IP2IntroductionVirtual Aid is a new online service that provides the legal organization or the individual attorney with the a highly trained and professional virtual legal assistant that will fulfill all of their legal and administrative needs without the high expense of having to have a physical location in which to do business. The virtual assistant is the future of the small business and even the organization in this new technological age. The new service is both cost effective and convenient and Virtual Aid guarantee's their qualified, educated and experienced staff will assist in the success of the law firm.Maslow's Theory of Needs and its Application to Marketing Maslow's Theory of Needs refers to a theory by Abraham Maslow that the individual is motivated by specific needs that need to be fulfilled. In Maslow's theory once the lower level needs of the individual are satisfied then the individual will be motivated to fulfill their higher level needs. In Maslow's pyramid of needs the bottom level consist on the individuals physiological or basic needs such as air, water, food, and sleep. After these basic needs are fulfilled the individual will be motivated to fulfill their safety needs. Safety needs consist of a safe place to live, financial stability, and medical insurance. The next need that will need to be fulfilled to motivate the individual involves their social needs. Social needs refer

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