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ackground for the Plan As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. AIU hosts a marketing publication, "The Marketing Scene," which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society.” It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones. Specialized Research using the Library's Full-Text ARTICLES Databases Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following: 1. What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches.2. After having discussed the challenges of new

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Unit 1 Individual ProjectType your Name HereAmerican Intercontinental UniversityUnit 1 Individual ProjectMKT640 A Managerial Approach to MarketingProject Type: Unit 1 Individual ProjectDate of Submission1Unit 1 Individual ProjectAbstractIn this research paper the challenges facing a company when launching a new product will bediscussed through describing the difficulties faced by several different companies during theproduct or service launching process. The research will provide a discussion on how newtechnology has aided these companies in their efforts to launch these new products and servicesand discuss the possible legal and ethical implications that can arise when creating a marketingplan.2Unit 1 Individual Project3MKT640 IP1IntroductionIn a new global economy where new technological innovations are constantly being inventedit is hard to compete unless the new product or service being introduced fulfill the needs of a partof the ever changing global market. In order to be successful the service or product must becompetitive with other products and services in the market as well as be prepared for the barriersor challenges that may be faced.Challenges in New Product LaunchesThere are many different challenges that can be faced by the organization preparing to launcha new service or product. In order to ensure that the launch of the new product or service issuccessful the organization must have an in depth understand ding of the

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