BUS 250 Week 1 Case Study A Brawl in Mickey’s Backyard 1

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BUS 250 Week 1 Assignment Case Study A Brawl in Mickey's Backyard Case Study: A Brawl in Mickey's Backyard Read the Brawl in Mickey's Backyard Case Studyat the end of Chapter One in your text. In one to two double-spaced pages, supported by evidence in your text and from other research, answer the following questions: Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? Submit to your instructor no later than day 7 (Monday). Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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Running head: A BRAWL IN1A Brawl in Mickeys BackyardNameBUS250: Corporate and Social ResponsibilityInstructorDate2A BRAWL INA Brawl in Mickeys BackyardAccording to our text, ultimately, a companys decision can have a negative impact onmany. Not only can the decision of a company affect the company as an individual, but in turn itcan also alter the lives of many others, including members of the immediate society, customers,suppliers, employees, stockholders, creditors, and business partners (Lawrence & Weber, 2011).How can a highly profitable business return thanks to its stakeholders without jeopardizingpotential revenue, reputation, vision, and customer satisfaction?SunCal and Disney had a difficult challenge to try to overcome in order to settle thedipute over the available land located outside of Disneys compound. Both companies presentedtheir arguments on who should prevail, SunCal, who wanted to purchase the land in order todevelop housing at an affordable rate for residence and locals, or Disney, who owns land acrossfrom the proposed building site, which may be utilzed in the future for expansion, but who alsofinds the thought of an apratment building so close to the complex a eye soar for the customerswho experience the magic of Disney. The dispute was heard by the Chamber of Commerce,outside of City Hall, which ended in a deadlock decision.In compariosn, the market and nonmarket stakeholders involved in this scenario are all as

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