With this in mind, complete the following: 1. Identify a non-global company. 2. Select a market entr

Aug 23rd, 2016
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With this in mind, complete the following: 1. Identify a non-global company. 2. Select a market entry strategy. 3. Create a 3-4 page description of how you would enter a specific global market using your chosen entry strategy. Exporting, Franchising, Licensing, Joint Venture, Greenfield Strategy, Acquisition Strategy, FDI, Contract Manufacturing, Management Contract and Turnkey.

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With this in mind, complete the following:1. Identify a non-global company.2. Select a market entry strategy.3. Create a 3-4 page description of how you would enter a specific global marketusing your chosen entry strategy.Exporting, Franchising, Licensing, Joint Venture, Greenfield Strategy, AcquisitionStrategy, FDI, Contract Manufacturing, Management Contract and Turnkey.The non-global company chosen for the purpose of this paper is Granite properties(Tkaczyk, C. 2014). It is a privately held commercial real estate investment and managementcompany with offices in Atlanta, Dallas, Denver, Houston and Los Angeles. The focus of thecompany's expertise, business approach and financial resources is on adding value to theirinvestments and the communities. The employees of this company are called 'Graniteers'.They have received compensation increases and performance bonuses every since thecompany was founded in 1991. This is true even during the times of recession. Headquarterof the company is in Plano, Texas. The emphasis of the company is to lead by example and tofocus on individual and team excellence. Every aspect of its work is undertaken with a lot ofperfection.There are various market entry strategies like exporting, franchising, licensing, jointventure, Greenfield strategy, acquisition strategy (Lee & Lieberman. 2010), FDI andTurnkey, etc . Since Granite property is a very good company in its sector and has been doingvery well even during recession, a com

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