Based on the Case Study Number 27 “Delta Airlines 2012: Navigating an Uncertain

Aug 25th, 2016
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Based on the Case Study Number 27 “Delta Airlines 2012: Navigating an Uncertain

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1Running head: STRATEGIC MANAGEMENT: CASE STUDY OF DELTA AIRLINESSTRATEGIC MANAGEMENT: CASE STUDY OF DELTA AIRLINESName:Institution:Course:Date:2STRATEGIC MANAGEMENT: CASE STUDY OF DELTA AIRLINESStrategic Management: Case Study of Delta AirlinesSynopsisThis case study is on an airline industry known as Delta Airlines that operates on sixcontinents in the global context with 572 destinations in 65 countries. The competitive niche ofthe company is registered by the excellent management that they have even during periods ofrecess. Unlike other airline companies founded by the military style, this one came out of anagricultural perspective hence having unique attributes. This paper is therefore based on theanalysis of the good features that are possessed by the airline firm and the problems that theyface. The final section of the paper will give out recommendations that may help in stabilizingthe situations while dealing with the problem.The airline has frequently used mergers and acquisitions that have helped it in solidifyingthe firm position that it holds as a leader in the industry. Looking back from the year 1953 tillnow, the firms has taken five M&As, the most recent one being the Northwest Airlinesacquisition that gave it a niche to the global scale. The M&As however, have also had asignificant impact on the financial situation at Delta through adding up to most of the high longterm debt. The primary mission of the organization is to increas

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