Based on the Case Study Number 27 “Delta Airlines 2012: Navigating an Uncertain

Aug 25th, 2016
Studypool Tutor
Aberystwyth University
Price: $30 USD

Tutor description

Based on the Case Study Number 27 “Delta Airlines 2012: Navigating an Uncertain

Word Count: 2424
Showing Page: 1/10
1Running head: STRATEGIC MANAGEMENT: CASE STUDY OF DELTA AIRLINESSTRATEGIC MANAGEMENT: CASE STUDY OF DELTA AIRLINESName:Institution:Course:Date:2STRATEGIC MANAGEMENT: CASE STUDY OF DELTA AIRLINESStrategic Management: Case Study of Delta AirlinesSynopsisThis case study is on an airline industry known as Delta Airlines that operates on sixcontinents in the global context with 572 destinations in 65 countries. The competitive niche ofthe company is registered by the excellent management that they have even during periods ofrecess. Unlike other airline companies founded by the military style, this one came out of anagricultural perspective hence having unique attributes. This paper is therefore based on theanalysis of the good features that are possessed by the airline firm and the problems that theyface. The final section of the paper will give out recommendations that may help in stabilizingthe situations while dealing with the problem.The airline has frequently used mergers and acquisitions that have helped it in solidifyingthe firm position that it holds as a leader in the industry. Looking back from the year 1953 tillnow, the firms has taken five M&As, the most recent one being the Northwest Airlinesacquisition that gave it a niche to the global scale. The M&As however, have also had asignificant impact on the financial situation at Delta through adding up to most of the high longterm debt. The primary mission of the organization is to increas

Review from student

Studypool Student
" The best tutor out there!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors