Financial Ratios A+ rated

Aug 26th, 2016
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If you're the Marketing Manager of a large corporation, which of these financial ratios would you look at first and why? How important are financial ratios in the management of an enterprise?

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Running Head: FINANCIAL RATIOS1Financial RatiosNameInstitutional AffiliationFINANCIAL RATIOS2As a marketing manager there are different types of ratios that I would consider lookingat. These ratios are crucial in the marketing department. The first type of ratio I would look at isthe profitability ratios. This is a type ratio that measures the effectiveness of work activity.Marketing is all about sales. These ratios will show how whether the work done in marketing hasbeen paid off. This measure whether in some generated from sales is enough to sustain thecompany. It also show whether the marketing department is doing a good job in selling andadvertising the products (Troy, 2008). The second type of ratio is the liquidity ratio. It showshow well the company can generate cash. Most of the cash generated in the company comesfrom sales. As a marketing manager I would be

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