The Effects of Mass Media on the U.S. Population

May 8th, 2015
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Washington Adventist University
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A very good, detailed research paper on how the U.S. is affected by mass media and how its controlling society. This paper was done for a Theory and Research class at my university.

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The Effects of Mass Media on the U.S. PopulationChemire BrownWashington Adventist UniversityCommunication 270: Theory and ResearchProfessor ChambersNovember 4, 2014Today in the United States, many people are affected by the media and what it brings into society. The mass media in this country determines what we will wear, purchase, eat, drink, how we think, the decisions we make, what we watch, and much more. Our self-perception and self-esteem is based a lot off of the media. Peer pressure doesnt only happen to young people, but also to older people. Young people are the ones who are more likely to be influenced by the media than older people. The media controls majority of our minds and can even alter how we feel and think of ourselves as individuals. Majority of Americans are persuaded to possess and live a certain lifestyle because of what society thinks we should have. Many young and old Americans are controlled by the media through peer pressure; dont even know it.Americans can be controlled through peer pressure by investing in the latest cars, the latest phones and technology, alcohol, cigarettes, the latest trends, and cosmetics. People often feel the need to keep up with the most modern technical gadgets, and to keep up with the images that we are exposed to every day in the media. This, in turn, impacts how we spend our hard-earned dollars (Fowler, 2011, para. 1). Most of us invest in items that w

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