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Week 5 Assignments from ReadingsTeam C:Michelle Blair, Stephen Bromley, William Horneman, and Susie LopezACC/400May 19, 2013Lane GroffMemorandumTo:R.J FalkFrom:Team CDate:11/15/15Re:The Basics for Comparison and the Factors Affecting Quality of EarningsThere are three bases for comparison that can be used when examining Ventura Electronics financial statements. The three bases consist of intracompany comparisons, intercompany comparisons, and industrial-average comparisons. In intracompany comparisons, the company compares two different balance sheets from inside the company. This would allow Ventura Electronics to see where they have improved and where they need to improve to insure that they stay on the right financial track. The next basis for comparison is intercompany comparisons, which compare Ventura Electronics statements against the statements of competitors in the electronics industry. Comparing Ventura Electronics financial statements against competitors would allow Ventura Electronics to measure their financial health against direct competitors. If their top competitors are doing poorly then Ventura Electronics might not be in a rush to change what they are doing. However, not changing business strategies could be negative for Ventura Electronics because if a competitor begins doing better than Ventura Electronics then the competitor might be able to take some of the business and investors away with new business strategies. C

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