Marketing strategy

May 9th, 2015
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4.1. Global Rationalization Strategies Globalizing Marketing Strategy Douglas/Craig (1995) p. 272 Prof. Dr. Stefan Jugel

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MarketingA bazaar (from Persian (bzr), meaning "market"; from Middle Persian (bah-chr), meaning "place of prices") is a permanent enclosed merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. (

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