Operational overview of Southwest Airlines. Why its successful and current challenges

May 11th, 2015
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Its 7 pages MLA style assignment appreciated by students. Critical thinking, Evaluation and deductive Assignment

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NameTutorCourseDateSouthwest Airlines Operation OverviewSouthwest Airlines commenced its business as a little regional airline in 1971 and in the beginning offered airline services to three big cities of Texas: Houston, Dallas, and San Antonio (Mgtvll.MG 4700). It has providing airline services for about forty four years. It has huge market capitalization with 47000 employees who are providing excellent and superior services to more than one hundred million customers annually. Now it is serving ninety four destinations across USA and has approximately 3600 flights per day. By applying its low cost and customer friendly strategy it achieved continuous sustainable growth (Bundgaard, Tycen). Southwest Airlines established the mission to deliver superior quality of customer service with affection, responsiveness, individual delight, and organizations strength. It becomes one of the most profitable and low cost airlines of Southwest by pursuing this mission.Southwest Airlines is successful due to the various factors e.g. financial stability, low operational cost, customer superior service, customers loyalty etc. Financial stability in operations is the biggest strength of the Southwest airlines. This airline is consistently gaining profits instead of the problems faced by the industry. This airlines earns profits in drastic periods also due to their low cost ticks where other competitors fails to earn profits due to high cost tickets. The reason for earning consi

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