Brand Management Mid Term Study Guide

May 12th, 2015
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Anything and everything covered in class (through lectures, discussion, articles, activities, etc.) and/or posted on Blackboard, are potential exam material. The topics listed below can be used as a Study Guide.

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Brand Management Mid Term Study GuideBiswas: Brand Management (MAR 6936; Spring 2013)MAR 6936: MIDTERM EXAM STUDY GUIDEExam Format: The exam will have a mix of multiple-choice questions and short answers, with a higher total number of points for short answer questions.NOTE: Anything and ev

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