concept of Integrated Decision Making in Supply Chain Management and its relevance to industrial pra

May 13th, 2015
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Supply chain management is one of the prime business strategy opted by many organization, therefore it is essential to take suitable decision in supply chain. It has always been the intention of supply chain engineer to invent or produce the best product possible and in the best possible way

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FULL PAPER 1 Defining the concept of Integrated Decision Making in Supply Chain Management and its relevance to industrial practiceAmandeep Singh1, Sandeep Singhal 2*1*PG Student, Mechanical Department, NIT Kurukshetra, Kurukshetra, Haryana, India136119, amandeep2391@gmail.com 2*Associate Professor, Mechanical Department, NIT Kurukshetra, Kurukshetra, Haryana, India-136119, sandeep_singhal_reck@rediffmail.comABSTRACTSupply chain management is one of the prime business strategy opted by many organization, therefore it is essential to take suitable decision in supply chain. It has always been the intention of supply chain engineer to invent or produce the best product possible and in the best possible way. Many design techniques have been introduced over the course of decades that try to fulfill this intention. Unfortunately, no technique has succeeded in combining decision making on supply chain considering the supply chain objectives as well as the corporate strategy. This paper not only defines the concept of Integrated Decision Making in Supply Chain Management but will also evaluate its relevance industrial practice by comprehensively reviewing Decision Making and Supply Chain Management literature. An efficacious decision making model for supply chain management is developed in this paper by modifying Robins model for decision making. A case study of a firm that is a leading brand in beverage industry is presented to better illustrate the concept an

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