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Accounting: trends affecting next generation of accountants.ByHeffes, Ellen M.Publication:Financial ExecutiveDate:Thursday, September 1 2005New research conducted by Robert Half International (RHI), Next Generation Accountant: A New Outlook on a Timeless Profession, identifies how changes to the accounting profession are making this a dynamic time for practitioners, elevating their visibility and responsibilities, as well as the level of trust placed in them.New corporate governance regulations and the increased emphasis on greater transparency within public, private and nonprofit organizations have dramatically altered the environment for accounting and finance professionals. Accounting reforms, such as the Sarbanes-Oxley Act of 2002, have been a double-edged sword for these professionals, however, increasing demand for their services but also adding considerably to their workloads.The reforms have highlighted staffing and experience shortages in the accounting profession, prompting companies to step up their recruiting efforts and offer more competitive compensation and benefits packages. The ongoing need to meet regulatory requirements, coupled with the retirement of a large number of Baby Boomer professionals, will continue to drive demand. In response, colleges and universities are offering more courses in areas that reflect marketplace needs, such as internal auditing, enterprise risk management, forensic accounting, financial statement analysis and e

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