Impact of Interaction, Movement, and Region on International marketing.

May 14th, 2015
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University of St. Francis
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Most of the companies spend millions of their assets (money) on advertisement and promotion of their goods and services as these two aspects are most important to effectively compete in dynamic industries or markets.

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Impact of Interaction, Movement, and Region on International marketingImpact of interaction on International marketingMost of the companies spend millions of their assets (money) on advertisement and promotion of their goods and services as these two aspects are most important to effectively compete in dynamic industries or markets. Through company's interactions with competitors, managers can indulge strategic anticipation in their planning, which needs them to look ahead in making optimal decisions. Promotion and advertising not only impact the shares of brands but also apply interaction effects which means each activity expands or increases the effectiveness of the other activity or operations [Prasad A. Naik (2005)].The interaction point of view to reviewing international marketing activities and processes of industrial organizations is now an accepted research series or stream. Start off by a group of researchers of Europe, the interaction approach emphasizes on the activities of organizing interactions among all suppliers and customers. In this article, the author explains the attributes of the interaction approach and explain it using a company case study.

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