Global Trade and Distribution Strategy Pin It Describe the characteristics of the target market

Feb 3rd, 2012
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Global Trade and Distribution Strategy Pin It Describe the characteristics of the target market for the Achilles Kids shoes and propose a distribution strategy that would work for this target market. Provide a rationale for your response "ORIGINAL WORK ONLY. NO PLAGIARISM. WILL BE CHECKED BY 3 SOURCES. DON'T BID IF YOU CAN'T DO ORIGINAL WORK OR MEET DEADLINE

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Global Trade and Distribution MarketName:Tutor:Institution:Course:Date:The target market for the Achilles kids shoes are children or consumers that are intending to buy shoes for children. The characteristics of the consumers are that: first, they buy only the durable shoes. This is to enhance them to wear the shoes for a long period of time without the shoes spoiling. They love fashionable shoes. This is a young generation that loves shoes that are colorful and fashionable to be worn in different occasions. The shoes should also be healthy to enhance the growth of the feet of the daily growing children (De Genaro, 2012).The company might license the shoes to be used by stars that feature in children programs. This will attract their attention once they see the stars that they love wearing the shoes and will be attracted to buy them. The company might also seek outsid

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