Competitive Advantage

May 15th, 2015
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This paper will discuss creating competitive strategy of cost-effective shipping for (Amazon) consumers.

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Competitive AdvantageInsert your nameMGT3059Insert dateInsert your professor's nameCompetitive AdvantageAn organization's success, differentiation, and competitive advantage in a domestic or a global market is dependent on its consistent application of innovation in meeting current customers' needs. Strategically deploying innovation that addresses issues or concerns specific to an organization is one of the key guidelines to optimizing and achieving realistic operations management productivity ((Heizer, Jay, & Barry, 2013, p. 6). This paper will discuss creating competitive strategy of cost-effective shipping for (Amazon) consumers.In 2000, Amazon established its e-commerce website that converges different sellers and buyers of numerous products in its platform (Amazon, 2015, p. 1). The organization's mission is "to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices" (Amazon, 2015, p. 1). To create competitive advantage as a cost leadership in its product delivery management process, Amazon needs to eliminate high overnight shipping cost (could be as high as $59.95) and develop cost-effective delivery methods.Delivery SuggestionSome of Amazon's competitors like Alibaba, eBay, and Rakuten (Financials, 2015, p. 1) do offer comparable high overnight delivery shipping cost like Amazon. However, Amazon dif

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