marketing starbucks in Netherlands

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
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The elements of the paper include the following: Introduction: The selection of the product/service to a foreign country. Internal Environment: The preparation of the market study including planning, leading, organizing, implementing, and controlling. External Environment: The study of all the external environment of the foreign country including economic, political, legal, cultural, business, religious, and competitive environment. Entry Mode Selection: The study of which type of entry is possible for this business including export/import, licensing, franchising, turnkey operations, joint venture, and wholly-owned subsidiary. International Functions: An exploration of the international functions once decided to launch the operation of the venture including international marketing, finance, accounting, human resource management, research and development, operations, and manufacturing. Cost/Benefit Analysis:

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