Advantage and Disadvantage of Telecommunication

May 15th, 2015
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The New Medicine Service (and MURs) provides a formal opportunity for pharmacists to communicate with patients on a one-to-one basis about their medicines and underlying medical condition(s).

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Advantage and Disadvantage of TelecommunicationCommunicatingwith patientsThe New Medicine Service (and MURs)provides a formal opportunity forpharmacists to communicate with patientson a one-to-one basis about their medicinesand underlying medical condition(s). TheNMS permits the interventions to be doneeither as a face-to-face appointment or viatelephone. Careful consideration must begiven as to which of these communicationmethods is adopted by the pharmacy aseach method brings its own advantages anddisadvantages.Although face-to-face communicationwould be the preferred method ofconducting an intervention, it is likely thattelephone interventions will be used by mostpharmacies at some stage. This brief guidewill help you and your staff communicatemore effectively when using the telephoneas part of the NMS.The words we use make up less than 10%of the way we communicate in a face-toface situation, with the way we say these words (paralinguistics) and body languagemaking up the remaining percentage.When you are dealing with someone overthe telephone you cannot see them, whichdeprives you of most of the information youwould normally have about the other person(body language, eye contact etc). You canbase your judgements only on the words youcan hear and the way they are being said,which can sometimes present challenges.Advantages anddisadvantagesSome of the advantages and disadvantagesof telephone communication are:Telephonecommunicati

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