PSY 322 Week 2 DQ 2

Feb 3rd, 2012
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University of Phoenix
Course: Social Science
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In your Week Two readings some discussion focuses on consumer behavior and relationship marketing. Find two products on the Internet or elsewhere that are purchased as a reflection of the consumer’s identity (Nike® vs. Reebok®, Pepsi® vs. Coke®, and so on). Then discuss the impact of the consumer-product relationship and the marketing mix of each of these selected products. Support with specific examples and material from the text.

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