MKT 571 Week 2 Quiz 100% Score

Feb 3rd, 2012
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1. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariable 2. Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization 3. What other dimension helps market segments be measurable, substantial, accessible, and differentiable 4. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics 5. Which of the following do brand mantras attempt to define 6. Which other dimension is the VALS classification system based on besides consumer motivation 7. Which of the following would consumers associate closely with a brand 8. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and 9. Which term describes the diverse needs of many ethnic market segments 10. Which of the following is a tool a company uses to position its brands attributes in the minds of thos

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