MKT 571 Week 6 Quiz 100% Score

Feb 3rd, 2012
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1. Which of the following is an example of a communication metric used for measuring the performance of marketing plans 2. A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance 3. ______ is an obligation to act in a way expected of a reasonable person 4. Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem? 5. Marketing effectiveness rating instruments and marketing audits are approaches to 6. Which of the following is true regarding a marketing audit? 7. ________ is the pr

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