Chapter 5 (Case 5.1: Comparing co-workers against each other:

Feb 3rd, 2012
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Brief summary of the case study Business environment is dynamic and competitive; so in order to survive the only thing that holds truth is performance. Given case study discusses the importance of force ranking and performance analysis. Every year end the performance review is conducted by organizations to evaluate employee’s position. However, due to the forced ranking system employee might fall in a particular category which might be wrong and lead to job loss to the candidate. Initially many companies like GE, Yahoo! and even American Airlines have also adopted this strategy but now they are becoming more flexible because they are being highly criticized because of their way of evaluating employees (Boehale, 2008). Companies are now implementing innovative techniques to evaluate their employees, so that better retention can be done and also ensure better brand management.

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