MKT 571 Week 1 Individual Assignment Marketing Environment Simulation and Summary

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
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Marketing Environment Simulation and Summary DETAILED ASSESSMENT Background As Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company\'s macroenvironment and proposing necessary changes in marketing strategy. Key decisions you must make include: which changes in the macroenvironment are important to Gerlach's marketing efforts, what are the likely effects of those changes, and how Gerlach should respond to these changes. Background Gerlach produces science, social studies, math, and language arts textbooks for first through twelfth grade. In the past, the macroenvironment for your company has been fairly stable. However, information you've received from your research team shows that this is starting to change. The first three reports deal with long-term changes in the macroenvironment. Review the reports before you decide which next steps to recommend to your supervisor

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