New Product Launch Marketing Plan Part 2 paper

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
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New Product Launch Marketing Plan Part II This paper details the target market profile for Starbucks and defines the buying behaviors that motivate the consumer to target the Starbucks products. Starbucks greatest creation is the Chocolate Arabica Chaser. Team B expands the product featuring the offerings, benefits, and branding the product in its line. The product will differentiate its characteristics from other competitors to be one of Starbucks top sellers positioning the Chocolate Arabia Chaser to target older crowds and business executives.

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