BUSINESS LEVEL AND CORPORATE LEVEL STRATIGIES OF MCDONALDS

Feb 3rd, 2012
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Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opi

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PAPER #1Assignment 3:Business-Level and Corporate-Level Strategies of McDonaldsName of StudentName of InstructorDated:McDonaldsWe select McDonalds as the corporate organization of United States. They serve lots of people since 1954 and provide them various testy products of fast food beverages. In fact McDonalds has a live history with various favorite foods of their loyal customers such as nuggets, fries, hamburger, and many many more. They promised to their customers that they provide them heart set of fast food to their customers. It is originated in California, and serves their customers the most recognized and respected brands of the world of fast food world. Now till today they established more than 30,000 franchises in 119 countries of the world. It is the great achievement in the market of fast food (Our History, 2014).Business-level strategies for long term success of McDonalds:Business structure of McDonalds is based on the geographic structure of business. You have the opportunity of online by the help of McDonald's website, just choose your country. McDonald's divides its all operational activities in to five major geographical divisions. As per statistical calculation of McDonalds near about 65% restaurants generate revenue 75% only from America and Europe. One of the most important strategic approaches for maintaining the most enhancing and innovative leading position of McDonalds in their major market while to expand their business in the other fast

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