STR 581, STR/581, Capstone - Week 6 Exam Solutions Latest - 29/30 correct

Feb 3rd, 2012
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1 A firm must know where to position its product based on price and 2 What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing? 3 The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place? 4 A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called 5 New-to-the-world products are ________. 6 These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility. 7 When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves 8 Which component of a marketing audit includes major developments in income,

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