Case Study, Mall of Americas

Feb 3rd, 2012
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Case Study, Mall of Americas Read or view the case study in Chapter 16: “Mall of America: Shopping and a Whole Lot More,” pages 428–429. Answer the following questions (located at the end of the case study) using the attached case study template. 1. Why has the Mall of America been such a marketing success so far? 2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans? 3. (a) What criteria should Mall of America use in adding new facilities to its complex? (b) Evaluate (1) retail stores, (2) entertainment offerings, and (3) hotels on these criteria. 4. What specific marketing actions would you propose that Mall of America managers take to ensure its continuing success in attracting visitors (a) from the local metropolitan area and (b) from outside of it?

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