To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-ma

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
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Tutor description

To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fighters using?

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