SWOT Analysis of Amazon

May 19th, 2015
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Salus University
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Amazon Inc. is an American based online retailer brand that sells its products online targeting audience over the internet and has many subsidiaries that help in distributions and marketing the products as well as their services.

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SWOT Analysis of AmazonAbout AmazonAmazon Inc. is an American based online retailer brand that sells its products online targeting audience over the internet and has many subsidiaries that help in distributions and marketing the products as well as their services. Amazon has its online shipping franchises in 11 countries making it one of the biggest online retailers of the world and with the globalized opportunities with the advancement in technologies, its economy is growing rapid and fast. SWOT Analysis of AmazonStrengthsWeaknessesProfitable organizationCost leadership strategySuperior quality services and productsstrategic acquisitionsEfficient distributionsEconomies of scopeReduced delivery costRecords data on consumer behaviorLead Online retailerSelling at zero marginsNegative publicityNewer categories are confusingLow delivery costs affects profit marginsLesser opportunities for physical expansionsNearly Zero margin business strategyOnly Online presenceOpportunitiesThreatsCollaborations with store groupsCollaborations with public sector such as LibrariesOnline payment systemRelease more its own brand products and servicesIncrease service

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