Tumblr Strategy Report

May 19th, 2015
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Salus University
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Tumblr is an online social media network founded by David Karp in February 2007, headquartered in 10th Floor New York City, and owned by Yahoo Inc. that provides customized text templates to short blogs that are shared online with other people who subscribe to a particular blog post or channel with all features to be retrieved from “dashboard” button in admin panel.

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Tumblr Strategy ReportTO: Proximity Media TeamsFROM: Paul Miers DATE: March 23, 2015SUBJECT: Tumblr. Strategy ReportTumblr ProfileTumblr is an online social media network founded by David Karp in February 2007, headquartered in 10th Floor New York City, and owned by Yahoo Inc. that provides customized text templates to short blogs that are shared online with other people who subscribe to a particular blog post or channel with all features to be retrieved from dashboard button in admin panel. [Tumblr (2015)]. Tumblr generates its marginal revenue by convincingly selling the content and premium channel holders to the public in the form of useful data such as pictures, videos, and text information. The premium accounts can be added to use more customized features on Tumblr. The users can register their favorite domain names by paying domain registration fee and it also facilitates larger organizations to partner up for social or business purposes on the website to run their campaigns on social media and Tumblr charges to activate more animated and textual designed features. Tumblr is managing 108.4 Million blogs carrying 50.9 billion posts and the company has 175 employees who are well settled economically [Aamoth, D. (2013)]. The total revenue generated by Tumblr in 2012 was $13 Million and it targeted $100 Million in 2013 [Edwards, J. (2013)]. Social Networking landscape of Tumblr is by increased enga

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