cafe_business_plan

May 19th, 2015
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Cafe Business PlanBusiness Plan Mango EDWARD NEWTON OCTOBER 2009 CONTENTS |1. |EXECUTIVE SUMMARY |3 | |2. |BUSINESS DESCRIPTION AND PRODUCTS | | |2.1 |Definition of the concept | | |2.2 |The Products | | | | | | |3 |TARGET, POSITIONING AND ANALYIS OF COMPETITION | | |3.1 |Target | | | |Positioning | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 1. EXECUTIVE SUMMARY Mission Statement To create the UAEs largest chain of dedicated sandwich shops selling a series of distinct product ranges capable of being sold through additional distribution lines. Introduction. This business plan sets out how the mission statement will be achieved and thus details the creation of a sandwich shop chain across the UAE focusing initially on Abu Dhabi. 6 months delivery-based trading has already been undertaken from which a large amount of operational and financial data has been gathered. Current business activity Sandwich and salad deliveries 6 office towers in the Al Bateen area of Abu Dhabi were targeted as an ideal demographic (predominantly high income western workforce) and location (almost zero competition) from which to trial the product via a delivery-based service. This has been undertaken from a commercial kitchen facility in Dubai with production taking place through the night and a delivery van travelling to Abu Dhabi each day. The product has been received extremely well with a regular

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