Marketing Concept

Feb 3rd, 2012
Studypool Tutor
University of Ulster, Coleraine, Jordanstown, Magee and Belfast
Price: $10 USD

Tutor description

An introduction to a PG Marketing course. Focuses on the development of marketing as a business concept and its role in business and society. Marketing ideas, concepts and models are introduced.

Word Count: 2024
Showing Page: 1/42
MARKETING MANAGEMENT MKT516CRN40360Danielle Mc Cartan-Quinn 02890368865MARKETINGMarketing may be defined as the processes established by anorganisation to understand, develop and influence exchangeswith individuals, groups, or organisations in a way to reach theorganisations objectives.Dubois, Jolibert & Mulhbacher (2007), Marketing Management,Palgrave MacmillanTHE MARKETING CONCEPTThe marketing concept is not a theory of marketing,but a philosophy of business. It affirms that the keyto meeting the objectives of stakeholders is tosatisfy customers. In competitive markets thismeans that success goes to those firms which arebest at meeting the needs of customers.THE MARKETING CONCEPT Thetop priority of business today isorganising to motivate employees to findnew and better ways of satisfyingcustomers. Marketing, in competitive, freeenterprise markets, is both a centralmanagement task and an engine foreconomic progress. The tasks of thegovernment are to encourage competitionand to ensure that firms do not imposedamaging environmental impacts uponothers.THE MARKETING CONCEPTThis starts with managers segmenting the market andunderstanding the value needs of customers. They thendevelop positioning strategies for the segments uponwhich they decide to focus. After the opportunity isdefined, a team-like approach across the functionalareas is needed to develop and provide the solution

Review from student

Studypool Student
" Top quality work from this guy! I'll be back! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1828 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors