International Business Unit #4 franchising agreements differ from licensing agreements.

May 19th, 2015
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Explain how franchising agreements differ from licensing agreements.

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Licensing Agreements can be simple or composite.Sometimes a business gives permission to some other organization to use its intellectual property e.g. patents, copyrights, trademarks, and secret designs etc. this is called licensing agreement. Franchising Agreements are generally more composite compared to Licensing Agreements. Franchising agreement is the rewarding of a right to carry out business in line with the franchise system and apply specific brands and trademarks. Licensing agreements are less expensive than the franchising agreements and also have fewer obligations than the franchising agreements. Licensor should mention the amount of money payable by the licensee to take the license. Initially licensees have to pay small license fee and then gradual license fee payments till the time period mentioned in the licensing agreement. Franchising agreements are more expensive

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