cola_wars...................

May 19th, 2015
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Cola WarsGroup 1 Stephen Grance Stephanie Morales Scott Chase Janice Fuentes Since the beginning, Coca-Cola and PepsiCo have shown a great ability to adjust to changes in the market, as well as a great capacity to constantly innovate their products. When facing changing trends by consumers, they were both able to overcome difficult situations, turning them into the industry favorites and to convert them into potential progress, through the creation of new products, which allowed them to keep their profit margins high. In this case, Coca-Cola and PepsiCo it is essential that this

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