dsruptive_tech.

May 19th, 2015
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Disruptive TechnologiesDescription: Examples of disruptive and sustainable technology that come in my mind are: First is cable television technology as sustainable and IPTV or VOIP as a disruptive technology. Second could be Wi-Fi and Wi-Max as a disruptor. I will pick on the first example here to go in detail i.e. cable television technology as sustainable and IPTV as disruptive. Cable TV was a disruptive technology at one time and has sustained through time. Cable television technology: Cable technology replaced the traditional over-the-air method of broadcasting. It has been in business for a long time and the reason I call it sustaining because, it is customer focused and it is main-stream. Sustaining technologies tend to maintain a rate of improvement and give customers something more or better in the attribute they value. This is what cable television technology was doing till last few year, though now it has some challenges. There is a big competition for this technology from direct broadcast satellite and few other forms of competitions as well, that I will discuss. Nevertheless It still dominates the market It was once emerging technology that proved sustaining and very successful in the broadcasting field. It is customer focused IPTV: IPTV is a disruptive technology in the field of video delivery. Disruptive technologies introduce a very different package of attributes from the one mainstream customers historically value, and they often per

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