supply chain management - barilla case

May 19th, 2015
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1. What are the reasons for the increase in variability in Barilla’s supply chain? The supply chain of Barilla is highly variable because of a number of reasons. One of the major reasons is the fact that the distribution network for the firm is complicated because of the involvement of middlemen who make the supply chain longer and complex.

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supplyBarilla Case Study1. What are the reasons for the increase in variability in Barillas supply chain? The supply chain of Barilla is highly variable because of a number of reasons. One of the major reasons is the fact that the distribution network for the firm is complicated because of the involvement of middlemen who make the supply chain longer and complex. In order to have adequate supplies, the firm depends on forecasting models, which are improper, rather than depending on the distributors who will provide accurate information from restock and refill strategy. Each of their p

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