SOCIOLOGY - Public Opinion

May 19th, 2015
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The Attitude of people throughout a society about one or more controversial issues. It is composite of individual opinions as these are communicated to leaders who are empowered to render a decision

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Honeylie NivercaBSEnM 1APublic Opinion The Attitude of people throughout a society about one or more controversial issues. It is composite of individual opinions as these are communicated to leaders who are empowered to render a decisionPublic opinion can express through the following:1. ballots or memorandum2. petitions3. delegations4. meetings5. interest groupsPolls and surveys play crucial role in determining the public opinionSurveys- conducted to determine peoples opinion on current issues, concerning the economy, politics and culture related topics. Political leaders, special interest groups and business attempt to influence public tastes and attitudes through propaganda, information presented with the intension of shaping public opinion. Although the term has negative connotations propaganda is to win people over a particular view point, not to encourage critical reflection on an issue. During an election campaigns personal persuasion is more effective than the mass media in influencing opinions and behavior of an individual. Mass Communication Mass communication in general, is how to inform

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