Need of management standards for service marketing:

May 20th, 2015
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Urbana University
Course: general
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To understand the gravity of the topic; first service marketing concept and strategies’ were developed in response to the tremendous growth of service industries, resulting in their increased importance.

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Need of management standards for service marketing:services are going to move in this decade to being the front edge of the industry- this quote of the former IBM CEO, Louis V. Gerstner, shows the changes sweeping across the industry in the 21st century.Service as being deeds, processes and performances provided or co produced by one entity or person for another entity or person. It has a wide scope and better existence than the manufacture /product industry. In the scenario where companies and the consumer are moving from being product oriented to service oriented; it becomes

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