EXAM I REVIEW SHEET

May 20th, 2015
Studypool Tutor
University of Houston-Victoria
Price: $25 USD

Tutor description

Exam I will be administered on BlackBoard Thursday, January 2nd, will be comprised of 45 multiple-choice questions over Chapters 1, 2, 3 and the Super Bowl. While all assigned readings and topics we discuss in class are “fair game” for the exam, you should be especially familiar with the topics described here.

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Showing Page: 1/3
1.De A+ al E-2.A/B C+ C D+ D E3.Corre peligro C+4.Puede integrarse D-5.Markt Mix: Precio Plaza Producto y Promocin6.Publicidad en ingls Advertising7.En qu P est publicidad? Promocin8.Publicidad subliminal? NO9.Tipos de investigacin de mercados: Cualitativas y Cuantitativas10.Cualitativas: Grupo foco, entrevista a profundidad y entrevista con experto11.Cuantitativas: Encuesta, sondeo y censo12.FODA= Fortaleza, Oportunidades, Debilidades y Amenazas13.FODA = SWOT14.5 elementos en un presupuesto de publicidad: Sueldos y salarios, catering, casting, presupuesto creativo, scouting, planta de luz, renta de equipo15.Publicity= Publicidad no pagada16.Poduct placement es publicity? si17.Es lo mismo un happening que una activacin? No son lo mismo, una activacin es un happening18.Haciendo una fiesta privada, ya que vende

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