Discuss the Marketing Segmentation, targeting, positioning, and differentiation (STP/D)

Feb 3rd, 2012
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Colorado Technical University
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Complete the following steps for this assignment: 1. Select the following link to visit a Web site that is an online demographic tool used to help establish demographics about customer segments: Zipskinny.com. 2. Key in your zip code. 3. Briefly discuss the Board for the following o Give 2–3 of your findings about your zip code using the Web site. o How does a tool like this one help identify the target market? o How can your customer profile be segmented into larger groups? Why would you want to do this? o Why did you choose this specific target market? o What 2 ways would you appeal to the buying behaviors of this target market, and why? o Consider advertising, promotions, contests, and more.

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