BUS475 week 4 individual assignment - BUS/475 week 4 individual assignment - BUS 475 Individual assi

Feb 3rd, 2012
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Strategic Plan, Part III: Balanced Scorecard Resource: Exhibit 7-1 in Ch. 7 of Strategic Management Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives: • Shareholder Value or Financial Perspective, includes strategic objectives in areas such as: • Market share • Revenues and costs • Profitability • Competitive position • Customer Value Perspective, includes strategic objectives in areas such as: • Customer retention or turnover • Customer satisfaction • Customer value • Process or Internal Operations Perspective, includes strategic objectives in areas such as: • Measure of process performance • Productivity or productivity improvement

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