BUS402 final project - BUS402 final project (use as a guide only)

Feb 3rd, 2012
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proposal must be future-oriented and include an economic assessment, marketing assessment plan, a financial plan, an organizational structure recommendation, and supporting rationale. Use non-course materials to support your contentions and incorporate pro-rata financial statements and supporting documentation. Use APA style and submit your proposal to the instructor by the last day of class. Writing the Final Case Study and Strategic Plan The Final Case Study and Strategic Plan: • Must be 10-12 double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.

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BUS402NAME:INSRUCTOR NAME:STRATEGIC MANAGEMENT PROPOSALDATE:INTRODUCTION:This report evaluates the strategic management proposal for Starbucks for the coming three years. The analysis described in this report forecasts the economical, marketing and financial implications of the internal and external factors on Starbucks.Strategic management is a form of management in which emphasis is placed on information about factors, which are external to the organization, as well as on, non-financial and other internally-generated information. Strategic management planning focuses on external orientation which includes competitors, suppliers and perhaps other stakeholders. In strategic management planning, decision making is a forward and outward looking process. It translates the consequences of different strategies on the business and ensures that business activities guarantees maximum benefit to the company. Strategic management planning helps to ensure goal congruence and long term survival. The strategic planning model may include:a) In what the business is good at?b) How the market might change?c) How the customer satisfaction can be delivered?d) What might constraint the realization of the plan?e) What should be done to minimize risk?f) What actions should be put in place?The strategic management proposal could be forecasted based on the above model. The proposal outlined in this analysis provides the forecasted assessment of economic conditions, marketin

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